|  | There are usually several simple steps. WEB site. WEB site is the cheapest tool for the goods promotion through the Internet. We are experienced enough in this profile and we may successfully promote most commodities. It’s desirable for you to have just a WEB site in English, that Russian programmers will be able to adapt and to translate it into Russian. |
| If you don't have the WEB site - it will be required to develop the simple new one. For this case you should provide the following information in English: -
Some introduction about your company; -
The catalogue of your commodities (photos, technical characteristics, specification, etc); -
Your general condition (payment variants, terms, shipment times, etc); -
Contact information. In other words it’s desirable to publish all useful information on the WEB site, that some your potential customer will be able to get the general data from there. Further such buyer will ask you only about the specific. Otherwise you will have to lose a lot of time on explaining to each buyer the general rules of the game. WEB site is a very good tool. It works 24 hours per day all year without a day off. You won’t need to look for the potential buyers. The buyers from CIS will search for the products, which are close to your business and come to your WEB site for the details. Such visitors are most perspective potential buyers, than usual companies, which we may find in a reference book. It’s low probability that the companies from the reference book are ready to add something new in their existing business right now and to change their traditional suppliers. The more flexible buyers come through Internet Search Systems. Such buyers are really interested in some goods right now. Therefore the probability to attract them is higher. You need just to represent them the attractive commerce offer. Certainly the business efficiency will depend on your product, conditions, terms, price level, etc. |
| If the buyer is interested in your product he will send an inquiry. It may be in English or in his native language. For last case you will need to know Russian or to have an interpreter. Of cause, it is possible to write some notice for the visitors, that “all inquiries should be in English only”. In such way you will lose the visitors, which do not speak English. |  |